Dr. Julia Jackson
Oral and Maxillofacial Surgeon
IIIInternational Implant Institute
AArklign
Live Continuing Education Course
New Patient Experience & Hidden Profit Centers
Practical strategies for improving the patient journey, increasing case acceptance, and uncovering profit opportunities already inside your practice operations.
Matt Brown
Chief Revenue Officer
Christopher Concepcion
Technical and Sales Director, Arklign
Learning Objectives:
- Identify hidden profit opportunities
- Improve the new patient experience
- Increase case acceptance and profitability
- Enhance efficiency and practice growth
Course Description:
New Patient Experience & Hidden Profit Centers
In this training, we focus on optimizing the new patient experience and uncovering missed profit centers already inside your practice. Many dental practices invest heavily in marketing to attract new patients but fail to maximize the value of the patients they already have.
This course will walk you through actionable strategies you can implement immediately to improve patient experience, increase case acceptance, and raise your average patient value—without spending an extra dollar on marketing.
Inside this training, you will learn how to identify overlooked opportunities within your current systems, refine the patient journey from the first call to treatment acceptance, and implement simple operational improvements that can produce measurable financial impact.
We'll also cover three powerful "pro tips" that, when properly implemented, have the potential to increase your practice collections by $30,000 to $50,000 per month—using the patients you are already seeing.
This course is designed for practice owners, office managers, and dental teams who want practical, real-world strategies they can implement starting tomorrow to increase profitability, improve patient experience, and build a stronger, more efficient practice.
Presenter
Meet Matt Brown
Matt Brown
Chief Revenue Officer
Matthew Brown is the CRO and Co-Founder of Energize Group, a data-driven dental marketing company leading the way in the use of AI to help dental practices grow. Through advanced analytics, automation, and AI-powered marketing systems, Energize Group helps dental practices collectively book over 30,000 new patient appointments every month, delivering predictable growth and measurable results across the United States.
Matthew is also the host of the hit dental podcast Dental Unfiltered, where he has unfiltered conversations with industry leaders about practice growth, leadership, and the evolving future of dentistry.
Before entering the business world, Matthew served in the U.S. military's Special Operations community. He was a Hand-to-Hand Combat Instructor at Fort Bragg, certified through the Special Operations Combatives program, and served as a member of the U.S. Army Long Range Surveillance Units, one of the Army's most elite reconnaissance elements.
Outside of business, Matthew is a Black Belt in Brazilian Jiu-Jitsu, embodying the discipline, strategy, and resilience that have defined his career both on and off the mat.
Today, Matthew brings the mindset forged in Special Operations together with cutting-edge technology and data-driven marketing to help dental practices scale faster, lead with confidence, and thrive in a rapidly evolving industry.
Presenter
Meet Christopher Concepcion
Christopher Concepcion
Technical and Sales Director, Arklign
Christopher Concepcion serves as Technical and Sales Director at Arklign, bringing over 25 years of leadership experience in the dental laboratory industry. A graduate with a background in law enforcement, Chris transitioned into the dental field early in his career and has since built a distinguished record as both an executive and a Key Opinion Leader (KOL) for leading global organizations. He has held senior leadership positions at 3M ESPE, Brasseler, Astra Tech, and Straumann, where he advanced initiatives in treatment planning, prosthetics, and implant solutions. His expertise and strategic insight continue to drive innovation, operational excellence, and strong partnerships across the dental community.
Participants Will Learn How To:
- Evaluate current systems
- Identify missed opportunities
- Create a more effective patient journey from first contact through treatment acceptance
- Increase case acceptance
- Improve patient satisfaction
- Strengthen team performance
PACE Program Provider
ADA CERP Continuing Education Recognition Program
